The MusiCares Foundation®, a charity of The Recording Academy®, is launching a grassroots social media campaign, dubbed the #MusiCaresChallenge, to raise funds for its critical assistance and healthcare programs aimed at supporting members of the music community in times of need. In the spirit of giving back to music, the campaign invites artists and fans to post a photo or video with their favorite album, using the hashtag #MusiCaresChallenge, make a donation to MusiCares®, and tag five friends to do the same. The monthlong challenge runs through July 4 and has already garnered the support of celebrities such as Demi Lovato, the Avett Brothers, Backstreet Boys, Kristian Bush, Brandy Clark, Andra Day, the Lumineers, and Troye Sivan, among others. Watch an exclusive #MusiCaresChallenge video here.

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